Title
Impact of CRM on sales process behaviors: Empirical results from US, Europe, and Asia
Document Type
Article
Date of Publication
1-29-2018
Publication Title
Journal of Business-to-Business Marketing
First Page
1
Last Page
10
DOI
https://doi.org/10.1080/1051712X.2018.1424754
Recommended Citation
Rodriguez, M.; Peterson, R.; and Krishnan, V., "Impact of CRM on sales process behaviors: Empirical results from US, Europe, and Asia" (2018). Business, Lundy-Fetterman School of. 80.
https://cufind.campbell.edu/business/80
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