Title
Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets
Document Type
Article
Date of Publication
12-18-2015
Publication Title
Journal of Business-to-Business Marketing
First Page
257
Last Page
268
DOI
https://doi.org/10.1080/1051712X.2015.1115700
Recommended Citation
Rodriguez, M.; Honeycutt, E.; and Ragland, C., "Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets" (2015). Business, Lundy-Fetterman School of. 76.
https://cufind.campbell.edu/business/76
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