Title
Combining net present value and strategic attractiveness to evaluate drug development alternatives
Document Type
Article
Date of Publication
5-1995
Publication Title
Journal of Pharmaceutical Marketing & Management
First Page
19
Last Page
32
DOI
https://doi.org/10.3109/J058v09n04_03
Recommended Citation
Zinkhan, F. C. and Boyd, J. A., "Combining net present value and strategic attractiveness to evaluate drug development alternatives" (1995). Pharmaceutical Sciences. 967.
https://cufind.campbell.edu/pharmacy/967
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