Title
Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance
Document Type
Article
Date of Publication
6-22-2016
Publication Title
Journal of Marketing Theory and Practice
First Page
365
Last Page
379
DOI
https://doi.org/10.1080/10696679.2016.1170538
Recommended Citation
Rodriguez, M.; Ajjan, H.; and Peterson, R., "Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance" (2016). Business, Lundy-Fetterman School of. 77.
https://cufind.campbell.edu/business/77
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