Title
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Document Type
Article
Date of Publication
2016
Publication Title
Journal of Research in Interactive Marketing
First Page
67
Last Page
84
DOI
https://doi.org/10.1108/JRIM-12-2014-0075
Recommended Citation
Rodriguez, M. and Trainor, K., "A conceptual model of the drivers and outcomes of mobile CRM application adoption" (2016). Business, Lundy-Fetterman School of. 75.
https://cufind.campbell.edu/business/75
COinS
