Title
A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda
Document Type
Article
Date of Publication
10-7-2014
Publication Title
Journal of Research in Interactive Marketing
First Page
294
Last Page
308
DOI
https://doi.org/10.1108/JRIM-06-2014-0035
Recommended Citation
Rodriguez, M.; Dixon, A.; and Peltier, J., "A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda" (2014). Business, Lundy-Fetterman School of. 74.
https://cufind.campbell.edu/business/74
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