Title
CRM/social media technology: Impact on customer orientation process and organizational sales performance
Document Type
Article
Date of Publication
2014
Publication Title
Journal of Marketing Development and Competitiveness
First Page
85
Last Page
97
Recommended Citation
Rodriguez, M.; Ajjan, H.; and Peterson, R., "CRM/social media technology: Impact on customer orientation process and organizational sales performance" (2014). Business, Lundy-Fetterman School of. 73.
https://cufind.campbell.edu/business/73
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