Title
CRM and sales pipeline management: Empirical results for managing opportunities
Document Type
Article
Date of Publication
2011
Publication Title
Marketing Management Journal
First Page
60
Last Page
70
Recommended Citation
Peterson, R.; Rodriguez, M.; and Krishnan, V., "CRM and sales pipeline management: Empirical results for managing opportunities" (2011). Business, Lundy-Fetterman School of. 66.
https://cufind.campbell.edu/business/66
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