The role of social CRM and its potential impact on lead generation in business-to-business marketing

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Internet Marketing and Advertising
Volume	7
State	Published - Apr 3 2012

Disciplines

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title = "The role of social CRM and its potential impact on lead generation in business-to-business marketing",

author = "M. Rodriguez and R. Peterson",

year = "2012",

month = apr,

day = "3",

language = "American English",

volume = "7",

journal = "International Journal of Internet Marketing and Advertising",

}

TY - JOUR

T1 - The role of social CRM and its potential impact on lead generation in business-to-business marketing

AU - Rodriguez, M.

AU - Peterson, R.

PY - 2012/4/3

Y1 - 2012/4/3

UR - https://cufind.campbell.edu/business/68

M3 - Article

VL - 7

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

ER -