The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Analytics
Volume	8
DOIs	https://doi.org/10.1057/s41270-020-00087-3
State	Published - Jul 1 2020

Disciplines

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title = "The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance",

author = "M. Rodriguez and S. Boyer",

year = "2020",

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doi = "10.1057/s41270-020-00087-3",

language = "American English",

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journal = "Journal of Marketing Analytics",

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AU - Rodriguez, M.

AU - Boyer, S.

PY - 2020/7/1

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UR - https://cufind.campbell.edu/business/85

UR - https://doi.org/10.1057/s41270-020-00087-3

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