| Original language | American English |
|---|---|
| Journal | Industrial Marketing Management |
| Volume | 10 |
| DOIs | |
| State | Published - Jan 1 2010 |
Disciplines
- Marketing
H. Fock, F. Yim, M. Rodriguez
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Industrial Marketing Management |
| Volume | 10 |
| DOIs | |
| State | Published - Jan 1 2010 |