Social media’s influence on business-to-business sales performance

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Personal Selling and Sales Management
Volume	32
DOIs	https://doi.org/10.2753/PSS0885-3134320306
State	Published - Sep 23 2013

Disciplines

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title = "Social media{\textquoteright}s influence on business-to-business sales performance",

author = "M. Rodriguez and R. Peterson and V. Krishnan",

year = "2013",

month = sep,

day = "23",

doi = "10.2753/PSS0885-3134320306",

language = "American English",

volume = "32",

journal = "Journal of Personal Selling and Sales Management",

}

TY - JOUR

T1 - Social media’s influence on business-to-business sales performance

AU - Rodriguez, M.

AU - Peterson, R.

AU - Krishnan, V.

PY - 2013/9/23

Y1 - 2013/9/23

UR - https://cufind.campbell.edu/business/70

UR - https://doi.org/10.2753/PSS0885-3134320306

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DO - 10.2753/PSS0885-3134320306

M3 - Article

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JO - Journal of Personal Selling and Sales Management

JF - Journal of Personal Selling and Sales Management

ER -