Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Theory and Practice
Volume	24
DOIs	https://doi.org/10.1080/10696679.2016.1170538
State	Published - Jun 22 2016

Disciplines

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title = "Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance",

author = "M. Rodriguez and H. Ajjan and R. Peterson",

year = "2016",

month = jun,

day = "22",

doi = "10.1080/10696679.2016.1170538",

language = "American English",

volume = "24",

journal = "Journal of Marketing Theory and Practice",

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T1 - Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance

AU - Rodriguez, M.

AU - Ajjan, H.

AU - Peterson, R.

PY - 2016/6/22

Y1 - 2016/6/22

UR - https://cufind.campbell.edu/business/77

UR - https://doi.org/10.1080/10696679.2016.1170538

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