Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance

M. Rodriguez, H. Ajjan, R. Peterson

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Theory and Practice
Volume	24
DOIs	https://doi.org/10.1080/10696679.2016.1170538
State	Published - Jun 22 2016

Disciplines

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author = "M. Rodriguez and H. Ajjan and R. Peterson",

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AU - Peterson, R.

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