Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets

M. Rodriguez; E. Honeycutt; C. Ragland

doi:10.1080/1051712X.2015.1115700

Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets

M. Rodriguez, E. Honeycutt, C. Ragland

Campbell University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business-to-Business Marketing
Volume	22
DOIs	https://doi.org/10.1080/1051712X.2015.1115700
State	Published - Dec 18 2015

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Marketing

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title = "Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets",

author = "M. Rodriguez and E. Honeycutt and C. Ragland",

year = "2015",

month = dec,

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doi = "10.1080/1051712X.2015.1115700",

language = "American English",

volume = "22",

journal = "Journal of Business-to-Business Marketing",

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TY - JOUR

T1 - Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets

AU - Rodriguez, M.

AU - Honeycutt, E.

AU - Ragland, C.

PY - 2015/12/18

Y1 - 2015/12/18

UR - https://cufind.campbell.edu/business/76

UR - https://doi.org/10.1080/1051712X.2015.1115700

U2 - 10.1080/1051712X.2015.1115700

DO - 10.1080/1051712X.2015.1115700

M3 - Article

VL - 22

JO - Journal of Business-to-Business Marketing

JF - Journal of Business-to-Business Marketing

ER -

Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets

Disciplines

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