Manager-customer efficient frontiers: using conjoint analysis to evaluate drug development alternatives

F. C. Zinkhan, James Boyd

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Feb 1 1994
Event21st Annual Meeting of the Mid-south Academy of Economics and Finance -
Duration: Feb 1 1994 → …

Conference

Conference21st Annual Meeting of the Mid-south Academy of Economics and Finance
Period2/1/94 → …

Disciplines

  • Pharmacy and Pharmaceutical Sciences

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