Impact of CRM on sales process behaviors: Empirical results from US, Europe, and Asia

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business-to-Business Marketing
Volume	25
DOIs	https://doi.org/10.1080/1051712X.2018.1424754
State	Published - Jan 29 2018

Disciplines

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title = "Impact of CRM on sales process behaviors: Empirical results from US, Europe, and Asia",

author = "M. Rodriguez and R. Peterson and V. Krishnan",

year = "2018",

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doi = "10.1080/1051712X.2018.1424754",

language = "American English",

volume = "25",

journal = "Journal of Business-to-Business Marketing",

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AU - Peterson, R.

AU - Krishnan, V.

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