| Original language | American English |
|---|---|
| Journal | Journal of Business-to-Business Marketing |
| Volume | 25 |
| DOIs | |
| State | Published - Jan 29 2018 |
Disciplines
- Marketing
M. Rodriguez, R. Peterson, V. Krishnan
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Business-to-Business Marketing |
| Volume | 25 |
| DOIs | |
| State | Published - Jan 29 2018 |