Developing tomorrow’s global sales leader: Adapting to cultural differences utilizing role play

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Advancement of Marketing Education
Volume	26
State	Published - Jan 1 2018

Disciplines

@article{5951a8a6a96342dbbf4617386b8b99ec,

title = "Developing tomorrow{\textquoteright}s global sales leader: Adapting to cultural differences utilizing role play",

author = "M. Rodriguez and S. Boyer",

year = "2018",

month = jan,

day = "1",

language = "American English",

volume = "26",

journal = "Journal of Advancement of Marketing Education",

}