Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business-to-Business Marketing
Volume	18
DOIs	https://doi.org/10.1080/1051712X.2011.574252
State	Published - Nov 7 2011

Disciplines

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title = "Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance",

author = "M. Rodriguez and E. Honeycutt",

year = "2011",

month = nov,

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doi = "10.1080/1051712X.2011.574252",

language = "American English",

volume = "18",

journal = "Journal of Business-to-Business Marketing",

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T1 - Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance

AU - Rodriguez, M.

AU - Honeycutt, E.

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