CRM/social media technology: Impact on customer orientation process and organizational sales performance

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Development and Competitiveness
Volume	8
State	Published - Jan 1 2014

Disciplines

@article{5015e690c2a948d9b410af659bcfc9bc,

title = "CRM/social media technology: Impact on customer orientation process and organizational sales performance",

author = "M. Rodriguez and H. Ajjan and R. Peterson",

year = "2014",

month = jan,

day = "1",

language = "American English",

volume = "8",

journal = "Journal of Marketing Development and Competitiveness",

}

TY - JOUR

T1 - CRM/social media technology: Impact on customer orientation process and organizational sales performance

AU - Rodriguez, M.

AU - Ajjan, H.

AU - Peterson, R.

PY - 2014/1/1

Y1 - 2014/1/1

UR - https://cufind.campbell.edu/business/73

UR - http://t.www.na-businesspress.com/JMDC/RodriguezM_Web8_1_.pdf

M3 - Article

VL - 8

JO - Journal of Marketing Development and Competitiveness

JF - Journal of Marketing Development and Competitiveness

ER -