CRM/social media technology: Impact on customer orientation process and organizational sales performance

M. Rodriguez, H. Ajjan, R. Peterson

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Development and Competitiveness
Volume	8
State	Published - Jan 1 2014

Disciplines

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title = "CRM/social media technology: Impact on customer orientation process and organizational sales performance",

author = "M. Rodriguez and H. Ajjan and R. Peterson",

year = "2014",

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language = "American English",

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T1 - CRM/social media technology: Impact on customer orientation process and organizational sales performance

AU - Rodriguez, M.

AU - Ajjan, H.

AU - Peterson, R.

PY - 2014/1/1

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