Combining net present value and strategic attractiveness to evaluate drug development alternatives

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Pharmaceutical Marketing & Management
Volume	9
DOIs	https://doi.org/10.3109/J058v09n04_03
State	Published - May 1 1995

Disciplines

@article{4d41c77cb64b422cab561d67062aee06,

title = "Combining net present value and strategic attractiveness to evaluate drug development alternatives",

author = "Zinkhan, \{F. C.\} and James Boyd",

year = "1995",

month = may,

day = "1",

doi = "10.3109/J058v09n04\_03",

language = "American English",

volume = "9",

journal = "Journal of Pharmaceutical Marketing \& Management",

}

TY - JOUR

T1 - Combining net present value and strategic attractiveness to evaluate drug development alternatives

AU - Zinkhan, F. C.

AU - Boyd, James

PY - 1995/5/1

Y1 - 1995/5/1

UR - https://cufind.campbell.edu/pharmacy/967

UR - https://doi.org/10.3109/J058v09n04_03

U2 - 10.3109/J058v09n04_03

DO - 10.3109/J058v09n04_03

M3 - Article

VL - 9

JO - Journal of Pharmaceutical Marketing & Management

JF - Journal of Pharmaceutical Marketing & Management

ER -