Combining net present value and strategic attractiveness to evaluate drug development alternatives

F. C. Zinkhan, James Boyd

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Pharmaceutical Marketing & Management
Volume	9
DOIs	https://doi.org/10.3109/J058v09n04_03
State	Published - May 1 1995

Disciplines

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title = "Combining net present value and strategic attractiveness to evaluate drug development alternatives",

author = "Zinkhan, {F. C.} and James Boyd",

year = "1995",

month = may,

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AU - Boyd, James

PY - 1995/5/1

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