A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Research in Interactive Marketing
Volume	8
DOIs	https://doi.org/10.1108/JRIM-06-2014-0035
State	Published - Oct 7 2014

Disciplines

@article{d0c5e78c6cca40829087a281cd5054a2,

title = "A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda",

author = "M. Rodriguez and A. Dixon and J. Peltier",

year = "2014",

month = oct,

day = "7",

doi = "10.1108/JRIM-06-2014-0035",

language = "American English",

volume = "8",

journal = "Journal of Research in Interactive Marketing",

}

TY - JOUR

T1 - A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda

AU - Rodriguez, M.

AU - Dixon, A.

AU - Peltier, J.

PY - 2014/10/7

Y1 - 2014/10/7

UR - https://cufind.campbell.edu/business/74

UR - https://doi.org/10.1108/JRIM-06-2014-0035

U2 - 10.1108/JRIM-06-2014-0035

DO - 10.1108/JRIM-06-2014-0035

M3 - Article

VL - 8

JO - Journal of Research in Interactive Marketing

JF - Journal of Research in Interactive Marketing

ER -