A conceptual model of the drivers and outcomes of mobile CRM application adoption

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Research in Interactive Marketing
Volume	10
DOIs	https://doi.org/10.1108/JRIM-12-2014-0075
State	Published - Jan 1 2016

Disciplines

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title = "A conceptual model of the drivers and outcomes of mobile CRM application adoption",

author = "M. Rodriguez and K. Trainor",

year = "2016",

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doi = "10.1108/JRIM-12-2014-0075",

language = "American English",

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AU - Trainor, K.

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