Research output per year
Research output per year
Personal profile
About
Dr. Michael Rodriguez serves as an Associate Professor at Campbell University’s Lundy-Fetterman School of Business teaching Business Analytics, Sales, and Digital Marketing. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won “Outstanding Dissertation Award” for his research on CRM.
For the past decade Dr. Michael Rodriguez has helped students develop into global customer engagement leaders by focusing on sales process, professionalism, international negotiations and utilization of technology. He has also helped customer-focused organizations improve their sales process and achieve business goals by leveraging technology in the form of CRM, Social and Mobile solutions.
Dr. Rodriguez has coached over 1,000 sales professionals in B2B, complex sales and written over 20 articles focused on the impact technology has on sales performance.
His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business to Business Marketing. Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds.
Education/Academic qualification
Ph.D., Stevens Institute of Technology
… → 2009
M.B.A., Fordham University
… → 2002
B.S., The College of New Jersey
… → 1995
Disciplines
- Business
- Marketing
-
Artificial intelligence and the sales process: How to help sales students develop an analytics skill set
Rodriguez, M. & Boyer, S., Jan 1 2020, In: Global Research in Higher Education. 3Research output: Contribution to journal › Article › peer-review
-
Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship, and loyalty
Rodriguez, M., Boyer, S., Fleming, D. & Cohen, S., Jan 1 2020, In: Journal of Managerial Issues. 26Research output: Contribution to journal › Article › peer-review
-
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
Rodriguez, M. & Boyer, S., Jul 1 2020, In: Journal of Marketing Analytics. 8Research output: Contribution to journal › Article › peer-review
-
Ethics and entertaining in business: A qualitative and quantitative international study
Boyer, S. & Rodriguez, M., Jan 1 2019, In: International Journal of Sales, Retailing and Marketing. 8Research output: Contribution to journal › Article › peer-review
-
Panel session on artificial intelligence
Rodriguez, M., Jan 1 2019.Research output: Contribution to conference › Presentation
-
Academy of Marketing Science (External organization)
Rodriguez, M. (Member)
Jan 1 2014 → …Activity: Membership › Membership of committee
-
University Committee on Alcohol and Other Drugs (External organization)
Rodriguez, M. (Member)
Jan 1 2013 → Jan 1 2015Activity: Membership › Membership of committee
-
-
Search Committee, Marketing Professor (External organization)
Rodriguez, M. (Member)
Jan 1 2011 → Jan 1 2013Activity: Membership › Membership of committee
-
Journal of Personal Selling & Sales Management (External organization)
Rodriguez, M. (Member)
Jan 1 2011 → Jan 1 2015Activity: Membership › Membership of network
Prizes
-
Best Paper in a Special Issue, Journal of Marketing Analytics
Rodriguez, M. (Recipient), 2020
Prize: Prize (including medals and awards)
-
Best Paper, Journal of Business to Business Marketing
Rodriguez, M. (Recipient), 2018
Prize: Prize (including medals and awards)
-
Best Teaching Innovation Award, Cross Cultural Role Plays, National Conference of Sales Management
Rodriguez, M. (Recipient), 2017
Prize: Prize (including medals and awards)
-
Nominated for Editorial Review Board for Journal of Business-to-Business Marketing
Rodriguez, M. (Recipient), 2017
Prize: Prize (including medals and awards)
-
Team Finalist at Northeastern Intercollegiate Sales Competition, hosted by Bryant University
Rodriguez, M. (Recipient), 2017
Prize: Prize (including medals and awards)