Title
CRM/social media technology: Impact on customer orientation process and organizational sales performance
Document Type
Conference Proceeding
Date of Publication
2013
Event
Academy of Marketing Science
Location
Monterey, CA
Recommended Citation
Rodriguez, M.; Ajjan, H.; and Peterson, R., "CRM/social media technology: Impact on customer orientation process and organizational sales performance" (2013). Business, Lundy-Fetterman School of. 96.
https://cufind.campbell.edu/business/96
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