Title
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
Document Type
Article
Date of Publication
7-2020
Publication Title
Journal of Marketing Analytics
First Page
137
Last Page
148
DOI
https://doi.org/10.1057/s41270-020-00087-3
Recommended Citation
Rodriguez, M. and Boyer, S., "The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance" (2020). Business, Lundy-Fetterman School of. 85.
https://cufind.campbell.edu/business/85
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