Title
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Document Type
Article
Date of Publication
4-3-2012
Publication Title
International Journal of Internet Marketing and Advertising
First Page
180
Last Page
193
Recommended Citation
Rodriguez, M. and Peterson, R., "The role of social CRM and its potential impact on lead generation in business-to-business marketing" (2012). Business, Lundy-Fetterman School of. 68.
https://cufind.campbell.edu/business/68
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