Title
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Document Type
Article
Date of Publication
11-7-2011
Publication Title
Journal of Business-to-Business Marketing
First Page
335
Last Page
356
DOI
https://doi.org/10.1080/1051712X.2011.574252
Recommended Citation
Rodriguez, M. and Honeycutt, E., "Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance" (2011). Business, Lundy-Fetterman School of. 67.
https://cufind.campbell.edu/business/67
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